Wholesale Dropshipper's May Not Deliver The Absolute Lowest Price
Introduction
Getting moving online with your own e-commerce website is a fast way to get going on a business for yourself. Low overhead and operating costs make this a very attractive option for people that want to take command of their time and personal freedom. The opportunity to start selling your own goods doesn't mean that you'll necessarily be able to purchase them for a cost that is below what everyone else pays for them.
How should you react when you discover that an item that you're thinking about marketing is already selling at a mega retailer and they're selling the item at a cost lower than your wholesale price? The purpose of this document is to examine these issues and offer options that will allow you a better chance of success.
Like most when you're first start your e-commerce web site or get into doing eBay auctions, your first inclination is to locate merchandise that you can purchase at a wholesale cost. As you start to explore the options available it's easy to quickly become jaded with the fact that the prices that you were imagining for a particular product simply don't exist. More than likely as a beginning wholesale purchaser at the retail level, sourcing companies assign different levels of purchasing power. To further compound this issue many times a mega retailer is able to purchase units in the thousands or tens of thousands or more and sell them at extremely low prices.
Higher Wholesale Prices Can Be Foiled With A Good Plan
So, how should you react if you happen to find a product that you've decided to sell and is actually being sold for less by a major retailer or mega store? Their couple of different options that you can explore. This will actually take a little bit of thought on how to best overcome the situation. One opportunity is to bundle a product with another. This allows you to take the higher-priced item and match it with an item that you're getting a better deal on, and may not be something that's actually offered by the other retailer. Another opportunity would be to select another product within the same line and manufacture that is not offered by the competition. Finding ways to overcome and outdo the big guys is easier for the smaller player because in most cases they're more nimble and flexible in their business model, and have less bureaucracy to hinder them in order to make changes.
Add To Your Clients Experience
If you're a small business online e-commerce owner, eBay seller, or combination of both, you should think value rather than just price. It is important to mention that there are great opportunities and truly wholesale values that are available. With that being said it's not always possible to get the lowest Price on the planet when buying at wholesale. Being crafty with your marketing and how you approach your customers will be your best weapon when dealing with competition that offer products at a lower price. As a consumer it's quite common to find products that are priced extremely low that don't make you feel comfortable with purchasing from that particular retailer. It can be a number of things that make you hesitate, the look and feel of the web site has a lot to do with the trust factor when purchasing online. Just because it's lower at that site doesn't mean that it won't sell from the higher-priced higher-quality and better feeling location online. The same is true when it comes to the mega retailer's.
Making The Web Experience Easy To Use
While the mega retailer's can sometimes offer similar if not the exact same products and outstanding prices, the issue of convenience comes in the play. I don't know about you but heading over to the mega retailer is sometimes not my most favorite thing to do. And if you have to drive a distance to get there that automatically adds to the overall cost time expenditure. Thinking outside the box and carving out your own place is the one true way to overcome the competition even if you're not the cheapest price in the ballgame.
Ultimately, without question you can commence your own e-commerce business and be competitive on the web or through an eBay auction no matter what the competition is up to. It's going to take some time to move up to a level where you'll be able to leverage items at better and less expensive prices. Thinking outside the box and being un-yielding about what your doing will allow you to ultimately buy items at extremely cheap prices. In the mean time giving people a good product with first-class service at a sensible price will make up for the shortfall and allow you to build customer loyalty in the interim.
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posted by gcpdt @ 3:28 PM
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