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Advertising - Music Radio and TV Marketing - Radio Production That Sells

Wow! Things sure have changed over the last few years and really decades as to how consumers spend, their loyalty and the ability that advertising drives really can have. In the 1950s studies show that around 66% of shoppers were considered to be loyal and at that time, advertising only had to drive 1 out of every three shoppers. Today with very little loyalty estimated at around only 12% that can be a good thing or bad thing depending on how you are looking at. With those numbers todays advertising drives as much as 7 out of every 8 shoppers. Thats stunning when you stop to think about it. We could go into all of the reasons that todays shoppers differ from the past, but that wouldnt help your next advertising drive.

Focusing on what is and how we can use that to our advantage, lets look at a few ideas that might just jump-start your next radio or TV spot. In some ways it is definitely harder, but in some other ways, its easier for the smaller guy to make an in and grab a percentage of the customer base.

What can you do? What forms of advertising should you use and how much should you be spending on your advertising? Great questions. While Im not sure that anyone can answer most if not all of those questions without knowing your sales history, product and where you would like to see your numbers grow to, we can at least look at some ideas that will definitely improve your next marketing campaign.

Firstly in order to compete in this market you have got to be unique So many shoppers have mentioned that they dont realize where a store is after going by it time after time, because it looks just like every other store within that market. Secondly, your message has got to be rememberable. What are you currently doing in your advertising that creates a connection between you and your customer? Customers do buy out of loyalty, even though the loyalty numbers are significantly different than years gone by.

Remember this point if you remember nothing else 98% of customers buy from who they think of first. Do they think of you first? Great music and production can go miles beyond the average and most of the time in-house voice over and production guy at the radio and cable companies. The in-house production uses low-cost production music that everyone else uses how different and unique are you really going to be not very. We always strive to create productions that everyone can sing and remember and that ultimately will boost your sales numbers. Dont get trapped into thinking that cheap is going to get it because in this economy, it usually doesnt.

Remember that 98% of customers purchase from who they think of first Are they thinking about you and your company?

Mr Gauger is an accomplished TV and radio writer with too many credits to list here. You may contact the author at tgauger@reelmusicianpro.com or 615-300-5030. You may visit the author's website at http://www.reelmusicianpro.com This author works with small business to national brand names.

posted by gcpdt @ 8:25 PM 0 comments

Argument Over Coffee Table For The Coffee Maker

Picking out a glass coffee table for keeping the coffee maker, with my wife was probably the worst experience I can ever think of. Undoubtedly troublesome, it created a state of affliction after all. Both of us are extremely pragmatic, have strong tastes and used to respect our own choices and preferences. This does however not affect our private lives at all, as we are both sensible enough to allow some spaces into the relationship. Nevertheless, when it comes to refurbish or refurnish the house, such as altering the layout of the living room, or changing the shades of the walls, or buying some sort of machines, everything suddenly breaks off in a frenzied way. When we planned to purchase a new glass top coffee table, we felt exactly the same.

After visiting a dozen stores of glass coffee tables, we could not agree even on a single choice. However, my sense of pride has allowed me to consider myself as the true connoisseur. My idea of a perfect glass coffee table will be simple, economical lines, with an elegant and functional design and a size that will exactly suit to the center of our living room to enhance its glory. But my wife on the contrary, with her aesthetic sense of imagination, wants an extravagant rococo - somewhat in the baroque style. What I rejected as outmoded, vulgar and inefficient; her eyes happily accepted exactly the same. She thought her dream coffee table would be made of glass and have lions feet with the corners having bejeweled coffee mug holders. It seemed like she was living in the court of Louis XIV and picking out the glass coffee tables for the royal house; for then her taste would have definitely been hugely appreciated and lavishly complemented. But whatever, I was totally against the idea of giving my wishes up to let her have all the right to pick the glass table as per her wish.

Ultimately we ended in a fight between us before the actual decision was taken. Our fights are however, not a simple brawl that last for a while, rather it's a saga. Moreover, the memories of the last one make me shudder enough to let it come between us and flare up the tension once more. Eventually I yielded somewhat to my wife's questionable taste, and consequently found a glass coffee table that went reasonably well with our tastes, albeit none of us preferred it to a great extent.

Jack Blacksmith's short articles can be found on many online publications with reference to espresso. You can learn about his contributions on coffee maker at http://www.coffee-espresso-maker-tips.com and different sources for coffee maker tips.

posted by gcpdt @ 3:17 PM 0 comments